Senyang Apparel × Mitre 10: A Case of Dual Empowerment of Uniform Safety and Branding in the Home Improvement Retail Sector
The custom polo shirt uniform created by Senyang Apparel for Mitre 10 has set a benchmark for "safety visualization + brand specialization" uniform customization in the home improvement retail industry.
As a well-known brand in the home improvement retail sector, Mitre 10 has dual core requirements for employee uniforms: safety warning performance and brand recognition. After an in-depth analysis of its industry characteristics, Senyang Apparel adopted a striking color-blocking design of high-visibility fluorescent orange and black: the fluorescent orange upper body meets the demand for staff visibility in home improvement retail scenarios, reducing operational risks; the black lower garment enhances a professional texture, aligning with the brand’s expert positioning in the home improvement sector. The black stripe details on the collar and cuffs add visual layers, making the uniform both safety-compliant and stylishly designed.
In terms of brand presentation, the Mitre 10 TRADE logos on the front and back form a three-dimensional brand communication matrix. Whether employees are serving customers in stores or coordinating work at construction sites, they can fully convey the brand identity. The functional details are equally impressive: the chest pocket allows employees to store frequently used items such as pens and small tools, improving work efficiency; the selected quick-drying and breathable fabric is tailored to the high-intensity work rhythm in home improvement retail settings, ensuring long-lasting comfort for employees throughout their shifts.
This custom uniform is a vivid practice of Senyang Apparel’s philosophy that "uniforms are brand carriers". It integrates Mitre 10’s brand DNA of "safety, professionalism and efficiency" into every design detail, upgrading the uniform from a "safety gear" to a "powerful brand communication tool". While ensuring employee safety at work, it strengthens the brand’s professional image in the home improvement retail sector, and also provides a high-quality model of "safety function + brand expression" for uniform customization in similar industries.





