Customized Multi-Functional Jackets for Bild: A Case by Senyang Apparel
Bild is an enterprise that pursues innovation and quality. To enhance the comfort and safety of its employees working outdoors, while also strengthening its corporate image, it chose Senyang Apparel to customize multi-functional jackets as workwear.
After gaining an in-depth understanding of Bild's needs, Senyang Apparel fully integrated the enterprise's characteristics into the design. The appearance adopted the iconic color scheme of the Bild brand, showcasing the enterprise's vitality and innovative spirit with vivid hues. Meanwhile, the corporate logo was embroidered in a prominent position on the jacket to enhance brand recognition.
In terms of functionality, the jacket delivers outstanding performance. The outer layer is made of high-strength, windproof and waterproof fabric, which has been treated with a special process to effectively withstand harsh weather conditions such as heavy rain and strong winds, providing reliable protection for employees working outdoors. The inner layer uses breathable and quick-drying material to ensure that sweat produced by the body is quickly discharged, keeping the wearer dry and comfortable and avoiding discomfort caused by stuffiness and dampness.
Thoughtful details are evident in every aspect of the design. The adjustable cuffs and hem can be tailored to employees' different body shapes and wearing needs; the multi-pocket design offers convenience for carrying tools, mobile phones and other items; and the detachable hood allows for flexible adaptation to changing weather conditions.
Since the delivery of the customized workwear, it has received high recognition from Bild's employees. The comfortable fit and practical functions have made work more effortless for everyone. At the same time, the unified and distinctive workwear has elevated Bild's overall corporate image. When interacting with customers and partners, it presents a professional and reliable corporate demeanor, playing a positive role in promoting Bild's brand building and business development.





