Teaming up with multinational conglomerate Sime Darby, Senyang Apparel has created a range of custom workwear centered on safety protection and featuring high brand recognition. The red outdoor jacket showcased in the image is a prime example of this collaboration’s success.

With business spanning automotive, industrial, logistics and other sectors, Sime Darby imposes stringent requirements on both the safety of employees engaged in outdoor operations and the consistency of corporate brand image. To meet these needs, Senyang Apparel selected high-density, windproof and waterproof fabrics for the main body of the outdoor jacket. The fabric also boasts wear and tear resistance, enabling the jacket to stand up to harsh working environments with ease. The breathable mesh lining strikes a perfect balance between warmth retention and ventilation, ensuring long-lasting comfort for staff during extended work shifts.

In terms of design, the bold color-blocking of red and gray enhances visual recognition. What’s more, extensive reflective strips are integrated into the garment, forming 360° safety protection from front to back. This significantly boosts staff visibility in low-light or complex lighting conditions, effectively reducing operational risks. On the detailing front, the exquisite and eye-catching embroidered Sime Darby logo deeply embeds the brand’s DNA into the workwear. Durable materials are adopted for all hardware components such as zippers and buttons, which have passed repeated pull tests to guarantee reliable performance over prolonged use. Reinforced stitching is applied to high-abrasion areas including shoulders and elbows, extending the service life of the workwear and aligning with the enterprise’s cost-saving and efficiency-enhancing management objectives.

This custom collaboration not only fulfills Sime Darby’s mandatory safety requirements for field operations, but also helps the group convey a professional and trustworthy corporate image across its global business layout through a standardized, brand-aligned workwear system. From fabric selection to craftsmanship execution, Senyang Apparel has adhered to a customization philosophy centered on safety first, quality as the foundation and brand as the core, setting an excellent benchmark for workwear solutions tailored to multinational enterprises and achieving dual empowerment of functionality and brand value.