Leveraging its professional expertise in functional workwear, Senyang Apparel successfully customized a batch of high-quality softshell workwear for Kingfisher Group Hong Kong Company, helping the latter elevate its team image and operational efficiency.

As a comprehensive trading enterprise, Kingfisher Group Hong Kong Company requires its employees to frequently engage in outdoor business negotiations, logistics inspections, and cross-regional collaboration. Traditional workwear suffered from drawbacks such as poor breathability and weak wind resistance. After conducting in-depth research, the Senyang Apparel team selected a three-layer composite softshell fabric. Boasting windproof, breathable and light waterproof performance, this fabric is well-suited to Hong Kong’s variable climate. The fabric also features excellent elasticity, ensuring employees stay comfortable during long hours of activity. In terms of design, ergonomic tailoring and adjustable cuffs are adopted to enhance freedom of movement; wear-resistant patches are added to the shoulders and elbows to extend the service life of the garments.

In terms of brand integration, Senyang Apparel embroidered the Kingfisher Group logo on the chest of the workwear to strengthen team belonging. The workwear uses black as the main color, paired with the brand logo, striking a perfect balance between professionalism for business occasions and practicality for outdoor settings.

During project execution, Senyang Apparel integrated the supply chain through its "factory alliance" model, and strictly controlled every process including fabric testing and printing craftsmanship, ensuring efficient delivery within 20 days. Feedback from Kingfisher Group indicated that the softshell workwear performed exceptionally well during outdoor operations in autumn, achieving a 97% employee satisfaction rate. Clients also praised the team for its "professional and unified" image. This collaboration not only addressed the functional needs of the group, but also transformed the workwear into an important carrier for brand communication through customized design.